Weight Watchers New Momentum Monster, Love or Hate it?

Momentum is a new program from Weight Watchers. I really don't have an opinion of WW. But I do think this new orange monster is an odd choice for a marketing campaign. He's really cute, but who is the WW target audience? Pre-school kids or adults?
What do you think of the orange hunger monster campaign??

Another video "Hungry at the office" is after the click through....